Over the years as we tracked the trajectory of where lead gen was headed – especially as the pandemic hit, we could see that the future of marketing and sales had to be data-driven, intimate, and geared towards creating sensationally valuable insights for audiences in order to keep them engaged.
It was clear to us that the noise in all of our markets was going to rise, brand-blindness was going to get worse and businesses would have to find more effective ways to cut through it all.